Founder presence for technical AI & SaaS founders
Buyers, partners and hires look you up before they talk to you.
I build the organic presence around you and your company: founder media, search and AI discovery, and distribution, so the right people can find what you know and have reason to trust it.
Technical founders often have real customers, a product that works and a sharp view of their market. Most of that lives in demos, sales calls, Slack threads and customer emails. Very little of it is public.
Meanwhile, the people deciding whether to talk to you are researching on their own: searching your name, reading your profile, asking an AI assistant to compare vendors.
If they find a job title and a couple of reposts, you start the conversation from zero, or you are not in it.
94%
of B2B buyers say they fact-check what AI tools tell them during research.
51%
of B2B software buyers start research with AI chatbots more often than with Google.
8% vs 15%
of Google visits ended in a click on a result when an AI summary appeared, against when none did.
Founder presence is what a buyer, partner or hire can find, understand and verify about you and your company when they look.
I build it from expertise you already have.
Your explanations, decisions and views, published regularly in your voice where your buyers already look.
Clear, consistent pages and descriptions, so Google, ChatGPT, Perplexity and Gemini can describe your company accurately.
Each piece put in front of specific people: your network, partners, sales conversations, search.
Subscribers, listeners and relationships you can reach again without paying a platform.
What it includes
What it does not ask of you
Founder presence gets you found and trusted now.
The Owned Media Signal Stack is the method behind every engagement. It starts with your own expertise and builds outward, one layer at a time, toward distribution and an audience the company owns.
Different founders need different layers.
We find the current constraint and build that layer first.
Earn permission to reach people again without paying a platform.
Reach audiences that already trust someone else.
Turn recorded conversations into relationships and reusable material.
Be findable in search and accurately represented by AI assistants when buyers research without you.
Turn what the founder knows into public evidence buyers can check.
Three fixed 90-day engagements for three different situations.
Pick the one that matches the problem you have now.
For the founder whose expertise is real but barely visible. Over 90 days we turn what you know into a clear profile and a steady public record of your thinking that buyers can find and check.
€3,000 / 90 days
Choose this when
The founder knows the market well but very little of that knowledge is visible on their profile, and the first job is a credible, regular presence.
For the founder who also needs to be found. Buyers research the category through Google and AI assistants, and today they find little or the wrong account of your company. We fix both your presence and how you are discovered.
€4,200 / 90 days
Choose this when
Buyers research your category through Google and AI assistants, and your company is missing, vague or described wrongly when they do.
For the founder who wants organic routes the company keeps. Presence and discovery, plus one owned channel, partners and experiments, with the work tied to what buyers ask in real sales conversations.
€5,400 / 90 days
Choose this when
You want to depend less on paid and cold channels, and you are ready to build one organic route that reaches buyers repeatedly, with me close to sales.
A fixed start, a fixed end and a written scope. No annual contract and nothing that renews automatically.
No account managers. The person on the fit call does the research, the interviews and the writing.
I make the decisions and do the work myself, so you are not handed a plan to carry out alone.
2 to 4 hours a month depending on the engagement. You supply expertise and approvals. I handle the rest.
After positioning and extraction, we review the direction together. If it clearly does not fit, we stop before the full execution phase. The stop terms are written into the agreement before you sign.
Posts, pages, the voice file, research and recordings stay with you. Nothing depends on my accounts or tools.
The work is organic. Nothing stops the moment a budget is paused.
Every interview and every edit goes into the intelligence file, so month three needs fewer corrections than month one.
The same five steps run every month.
Your part is the knowledge and the approvals.
The founder, the company, the buyers, and what someone finds today when they look.
Expertise, decisions, customer questions and product knowledge, taken from interviews and calls.
Founder media, pages that answer buyer questions, and the assets each engagement includes.
Put each piece where it can help: your network, search, AI answers, partners, sales conversations.
Replies, buyer questions, sales use, and changes in search and AI answers.
Alex is conscientious of the value he brings and humble about the results. Knowledgeable, flexible, and a genuine pleasure to work with.
I'm so grateful I met Alex when I was launching. Without his help, I wouldn't have thought to use partnerships. They brought me my first 1K downloads, two leads already, and visibility that is going to carry my business into 2026.
Alex went above and beyond what was expected because he truly believes in what you're building. Week by week he became a true partner. He will do whatever it takes to make your mission and podcast successful, because he did it for me.
What gets built depends on the engagement and on what your buyers need.
These are the kinds of outputs involved. They are examples of format, not client work.
Founder voice and intelligence file
Your views, phrasing, claims and sources, kept current
Positioning note and profile rewrite
Headline, About and Featured section
Founder posts from interviews
LinkedIn first, X or Substack where useful
Answer pages
One page per real buyer question, with evidence
Comparison pages
Your approach against named alternatives, written fairly
AI discovery log
Dated, repeated checks across ChatGPT, Perplexity, Gemini and Google
Newsletter issues
When buyers read and the material supports it
Interview assets and clips
One recorded conversation, edited for several uses
Partner shortlist and outreach drafts
Companies that already have your buyers' trust
Sales-ready notes
Your best answer to a common objection, for the team
When a buyer asks ChatGPT, Perplexity or Gemini to explain your category or compare vendors, the answer is assembled from pages those systems can find and understand. If the clear explanation of what you do only exists on calls, they have little to work with.
I research the questions buyers ask, check how assistants answer them today, and build pages on your site that answer them in your words, with sources. Then I re-check, with the same questions and the same method.
No one can guarantee a mention or a ranking, and answers change between runs. I commit to the work and to an honest record of what changed.
The material starts with you: an interview, prepared from research on your buyers.
I write from what you said, you correct it, and every correction is kept.
Questions come from what buyers ask. I follow up on general answers until there is an example, a number or a decision behind them.
I use AI for research, transcription and checking drafts. Your views and wording come from you, and nothing is published without your approval.
The voice file records the phrases you use and reject and the claims you qualify, so month three needs less of your time than month one.
Research and guides on founder presence, AI discovery and organic distribution.
Sources are cited, and where the evidence is thin the article says so.
Founder presence is what buyers, partners and hires can find, understand and check about a founder and their company when they look. It covers the founder's profile and published thinking, how search engines and AI assistants describe the company, and the routes that put that material in front of the right people. OwnedSignal builds it from expertise the founder already has, gathered through interviews, research and customer conversations.
Little. About 2 to 3 hours a month for Founder Presence, about 3 for Founder Presence + Discovery and about 4 for Founder Presence + Distribution. That covers one interview a month, approvals and a short review. The Founder Presence Sprint takes about 2 to 3 hours in total. I do the research, production, coordination and reporting.
Yes, openly. I use AI for research support, transcription, analysis and checking drafts. Opinions and examples come from real source material: your interviews, your calls, your data or cited research. Your thinking is never invented, claims are checked, and you approve anything published under your name.
No. Founder presence makes it easier for the right people to find and trust you. It cannot guarantee that any particular person buys.
I report on what can be observed: relevant replies, pieces used in sales conversations, profile and page visits, and how search and AI answers describe you.
Founder Presence if the main gap is your profile and published media. Founder Presence + Discovery if buyers research your category through search and AI and your company is missing or unclear there. Founder Presence + Distribution if you want to build an organic route that reaches buyers repeatedly and you want me closer to sales. The fit call is where we decide.
Yes. The Founder Presence Sprint is a 21-day engagement for founders who want to try the process before committing to 90 days: one interview, focused research, three finished assets and a review of what a longer engagement should focus on.
The 90-day engagements remain the main way to work together.
We review results against what we agreed at the start. You can stop and keep everything, continue with a new 90-day scope, or move to a different engagement.
Nothing renews automatically.