Founder Video
Short and long founder videos, researched, recorded remotely, edited and ready for YouTube and LinkedIn.
Founder Presence for technical AI & SaaS founders
You explain your company better on a call than the internet does.
I turn what you know into founder videos, content, podcasts and pages that buyers can find through search, AI assistants and the channels they already use.
You bring the expertise. I help turn it into something buyers can find, understand and trust.
What the founder explains on a callPrivate
- Why pilots stall at the security review, and how to prevent it
- Where the category's benchmarks mislead buyers
- The three edge cases competitors do not handle
- What changed after the last 20 customer onboardings
- When the product is the wrong choice
What a buyer finds when they lookPublic
- CEO & Co-founder at Company
- A launch post from last year, two reposts
- One podcast appearance, never shared again
What is OwnedSignal?
“OwnedSignal is a StrictSignal instance… used in the Airstream state management library for Scala.js.”
No ownedsignal.com page in the results. Same answer on a second run.
Alex Iliescu, founder of OwnedSignal
Field noteThe gap
Your best explanation shouldn't live only on sales calls.
Services
What do you need help with?
Each service can be hired on its own, started with the Sprint, or combined in a 90-day engagement.
Founder Content
Expertise interviews, positioning, LinkedIn posts, articles and buyer-facing explanations, built from your own words.
SEO & AI Search
Traditional and technical SEO, buyer-intent pages, and how AI assistants describe and recommend you.
Podcasts & Interviews
Show strategy, technical interview research, remote recording, audio and video editing, YouTube podcasts and clips.
Organic Distribution
Search-led distribution, LinkedIn, YouTube, newsletters, repurposing and partnerships, so the work reaches buyers.
Ways to work together
Three ways to start.
Start small
The 21-day Sprint
€750 / 21 days
Choose one outcome. Build the first piece in 21 days. Video, content, search, a podcast pilot or distribution.
One service
A standalone project
Fixed quote
Hire any of the five services for a defined project. Scoped per project. You receive a fixed quote before committing.
Longer work
A 90-day engagement
€3,000–€5,400 / 90 days
Three fixed scopes that combine the services: Founder Presence, + Discovery and + Distribution.
What buyers find before the call
A strong company can still be hard to find and hard to trust.
Technical founders often have real customers, a product that works and a sharp view of their market. Most of that lives in demos, sales calls, Slack threads and customer emails. Very little of it is public.
Meanwhile, the people deciding whether to talk to you are researching on their own: searching your name, reading your profile, asking an AI assistant to compare vendors.
If they find a job title and a couple of reposts, you start the conversation from zero, or you are not in it.
94%
of B2B buyers say they fact-check what AI tools tell them during research.
51%
of B2B software buyers start research with AI chatbots more often than with Google.
8% vs 15%
of Google visits ended in a click on a result when an AI summary appeared, against when none did.
Founder Presence
What founder presence means in practice.
Founder presence is what a buyer, partner, or hire can find, understand, and verify about you and your company when they look online.
I build it from expertise you already have.
01
Founder media
Your explanations, decisions and views, published regularly in your voice where your buyers already look.
02
Search and AI discovery
Clear, consistent pages and descriptions, so Google, ChatGPT, Perplexity and Gemini can describe your company accurately.
03
Distribution
Each piece put in front of specific people: your network, partners, sales conversations, search.
04
Owned audience
Subscribers, listeners and relationships you can reach again without paying a platform.
What it includes
- Interviews that pull out what you know, in your words
- Research on your buyers and the conversation in your category
- Writing, editing, publishing and measuring
- Work on how search engines and AI assistants describe you
What it does not ask of you
- Daily posting or a creator persona
- Opinions you do not hold
- Paid ads or follower targets
- Hours a week writing drafts
How the presence gets built
How founder presence compounds.
Founder Presence is built across five layers: Founder Signal, Search and AI Discovery, Conversations, Distribution and Owned Audience.
It starts with your own expertise and builds outward, one layer at a time, toward distribution and an audience the company owns.
Different founders need different layers.
We find the current constraint and build that layer first.
Owned Audience
Earn permission to reach people again without paying a platform.
Distribution
Put the work in front of buyers through partners, communities and audiences that already trust someone else.
Conversations
Turn recorded conversations into relationships and reusable material.
Search and AI Discovery
Be findable in search and accurately represented by AI assistants when buyers research without you.
Founder Signal
Turn what the founder knows into public evidence buyers can check.
90-day engagements
Three 90‑day engagements.
Three fixed 90-day engagements for three different situations.
Pick the one that matches the problem you have now.
0190 days
Founder Presence
For the founder whose expertise is real but barely visible. Over 90 days we turn what you know into a clear profile and a steady public record of your thinking that buyers can find and check.
€3,000 / 90 days
Choose this when
The founder knows the market well but very little of that knowledge is visible on their profile, and the first job is a credible, regular presence.
0290 days
Founder Presence + Discovery
For the founder who also needs to be found. Buyers research the category through Google and AI assistants, and today they find little or the wrong account of your company. We fix both your presence and how you are discovered.
€4,200 / 90 days
Choose this when
Buyers research your category through Google and AI assistants, and your company is missing, vague or described wrongly when they do.
0390 days
Founder Presence + Distribution
For the founder who wants organic routes the company keeps. Presence and discovery, plus one owned channel, partners and experiments, with the work tied to what buyers ask in real sales conversations.
€5,400 / 90 days
Choose this when
You want to depend less on paid and cold channels, and you are ready to build one organic route that reaches buyers repeatedly, with me close to sales.
What the 90 days look like
How the 90 days are set up.
One 90-day commitment
A fixed start, a fixed end and a written scope. No annual contract and nothing that renews automatically.
You work with me directly
No account managers. The person on the fit call does the research, the interviews and the writing.
Strategy and execution together
I make the decisions and do the work myself, so you are not handed a plan to carry out alone.
Low founder time
About 3 to 5 hours a month depending on the engagement. You supply expertise and approvals. I handle the rest.
A day 21 checkpoint
After positioning and extraction, we review the direction together. If it clearly does not fit, we stop before the full execution phase. The stop terms are written into the agreement before you sign.
You keep everything
Posts, pages, the voice file, research and recordings stay with you. Nothing depends on my accounts or tools.
No paid-ad dependency
The work is organic. Nothing stops the moment a budget is paused.
It improves as I learn you
Every interview and every edit goes into the intelligence file, so month three needs fewer corrections than month one.
How the work gets done
Understand, extract, build, distribute, learn.
The same five steps run every month.
Your part is the knowledge and the approvals.
Understand
The founder, the company, the buyers, and what someone finds today when they look.
Extract
Expertise, decisions, customer questions and product knowledge, taken from interviews and calls.
Build
Founder videos, podcasts, content, pages that answer buyer questions, and the other assets the work includes.
Distribute
Put each piece where it can help: your network, search, AI answers, partners, sales conversations.
Learn
Replies, buyer questions, sales use, and changes in search and AI answers.
Evidence from the work
What clients say.
Alex is conscientious of the value he brings and humble about the results. Knowledgeable, flexible, and a genuine pleasure to work with.
The Salient Strategist
I'm so grateful I met Alex when I was launching. Without his help, I wouldn't have thought to use partnerships. They brought me my first 1K downloads, two leads already, and visibility that is going to carry my business into 2026.
Copy And
Alex went above and beyond what was expected because he truly believes in what you're building. Week by week he became a true partner. He will do whatever it takes to make your mission and podcast successful, because he did it for me.
Rebrand Your Life Podcast
What gets built
What may be built.
What gets built depends on the engagement and on what your buyers need.
These are the kinds of outputs involved. They are examples of format, not client work.
Founder voice and intelligence file
Your views, phrasing, claims and sources, kept current
Positioning note and profile rewrite
Headline, About and Featured section
Founder posts from interviews
LinkedIn first, X or Substack where useful
Answer pages
One page per real buyer question, with evidence
Comparison pages
Your approach against named alternatives, written fairly
AI discovery log
Dated, repeated checks across ChatGPT, Perplexity, Gemini and Google
Newsletter issues
When buyers read and the material supports it
Founder videos and clips
Recorded remotely, edited for YouTube and LinkedIn
Podcast episodes and interview assets
One recorded conversation, edited for several uses
Partner shortlist and outreach drafts
Companies that already have your buyers' trust
Sales-ready notes
Your best answer to a common objection, for the team
How search and AI assistants describe you
Be described accurately when buyers ask an AI.
When a buyer asks ChatGPT, Perplexity or Gemini to explain your category or compare vendors, the answer is assembled from pages those systems can find and understand. If the clear explanation of what you do only exists on calls, they have little to work with.
I research the questions buyers ask, check how assistants answer them today, and build pages on your site that answer them in your words, with sources. Then I re-check, with the same questions and the same method.
No one can guarantee a mention or a ranking, and answers change between runs. I commit to the work and to an honest record of what changed.
From interview to published piece
Your thinking, in your words, without the blank page.
The material starts with you: an interview, prepared from research on your buyers.
I write from what you said, you correct it, and every correction is kept.
- Interview
- Transcript
- Angle brief
- Draft
- Your edits
- Voice file
Built from interviews
Questions come from what buyers ask. I follow up on general answers until there is an example, a number or a decision behind them.
AI as an assistant, not the author
I use AI for research, transcription and checking drafts. Your views and wording come from you, and nothing is published without your approval.
Fewer corrections each month
The voice file records the phrases you use and reject and the claims you qualify, so month three needs less of your time than month one.
Research and guides
Insights for technical founders.
Research and guides on founder presence, AI discovery and organic distribution.
Sources are cited, and where the evidence is thin the article says so.
What is founder presence? A working definition for B2B SaaSWhat is founder presence for a B2B SaaS company?How a SaaS company gets mentioned in ChatGPT answersHow does a SaaS company get mentioned in ChatGPT answers?Should technical founders post on LinkedIn?Should technical founders post on LinkedIn?How to test whether ChatGPT, Perplexity and Gemini know your companyHow do you test whether ChatGPT, Perplexity and Gemini know your company?Organic distribution for technical B2B SaaS: what to build, and in what orderWhat does organic distribution look like for a technical B2B SaaS company?Why AI-generated founder content sounds generic, and how to use AI without that problemWhy does AI-generated founder content sound generic, and how do you use AI without that?
Questions founders ask first
Questions founders ask first.
What is founder presence?
Founder presence is what a buyer, partner, or hire can find, understand, and verify about you and your company when they look online. It covers the founder's profile and published thinking, how search engines and AI assistants describe the company, and the routes that put that material in front of the right people. OwnedSignal builds it from expertise the founder already has, gathered through interviews, research and customer conversations.
How much founder time does this require?
Little. About 3 to 4 hours a month for Founder Presence and for Founder Presence + Discovery, and about 4 to 5 for Founder Presence + Distribution. That covers one interview a month, approvals and a short review. The Founder Presence Sprint takes about 2 to 3 hours in total, depending on the outcome. Standalone projects state the founder time in the quote. I do the research, production, coordination and reporting.
Do you use AI?
Yes, openly. I use AI for research support, transcription, analysis and checking drafts. Opinions and examples come from real source material: your interviews, your calls, your data or cited research. Your thinking is never invented, claims are checked, and you approve anything published under your name.
Will this guarantee leads?
No. Founder presence makes it easier for the right people to find and trust you. It cannot guarantee that any particular person buys.
I report on what can be observed: relevant replies, pieces used in sales conversations, profile and page visits, and how search and AI answers describe you.
Can I hire one service on its own?
Yes. Founder video, founder content, SEO and AI search visibility, podcast production and organic distribution can each be hired as a standalone project. Each is scoped per project, and you receive a fixed quote before committing.
Can we start smaller?
Yes. The Founder Presence Sprint is €750 for 21 days. You choose one of five outcomes, such as a founder video, a podcast pilot or a search and AI discovery snapshot, and get the first finished piece of work.
You can also hire any service on its own as a fixed-quote project, or start a 90-day engagement directly. The sprint is not required.
What happens after 90 days?
We review results against what we agreed at the start. You can stop and keep everything, continue with a new 90-day scope, or move to a different engagement.
Nothing renews automatically.
The fit call · 30 minutes
A 30-minute fit call about what you're building and where you need help.
Then I tell you which engagement fits, or whether none does yet.